“There’s no such thing as a good M&E consultant”
It’s easy to baulk at such a comment, especially when you are an M&E consultant, and a proud one! However, throughout our years spent in private practice it’s a comment that has been overheard many times and we began to question why such a perception persisted and how it might be changed?
This journey of changing this misconception is one we’ve been on at TACE for the last 15 years and we believe we’ve made significant progress. We recognised that negative perception was out of step with reality (after all, there were many M&E consultants doing first rate work) but as an industry we clearly hadn’t portrayed our brand in an effective way.